This month’s Esquire cover features the lovely Megan Fox. What’s unique about the photo is the camera used to take it: the Red ONE.

Greg Williams, the photographer, in his own words:

“It allowed her to act,” Williams says. “She could run scenes without being reminded by the sound of a shutter every four seconds that I was taking a picture. As in still photography, a lot of it is capturing unexpected moments. This takes that one step further.”

Is this crossover the start of something new? Will photographers be encouraged to use new digital cameras like Red? Isn’t it exciting when new technology crosses over old barriers, when these tools are used beyond what their creators intended?

There’s more on the Esquire site including a live cover photograph!

It’s a big, BIG day for RED. The new cameras are just spectacular and game-changing. Infinitely modular, extremely adaptable, always upgradable.

I was going to write about the announcements in as much detail a I can, but Dorkman has already done that. His post captures the excitement and the disbelief. I mean, a 28K film camera? Huh? I thought 6K was the upper reaches!

Happy REDmas.

Ports on the Epic 5K camera?

Scarlet/DSMC buttons? We’ll find out in 3 days!